Changing one single Onpage optimization factor can really boost your rankings

The first thing we need to do is select a page Title for our website. The page title should: Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank. When creating your page title, it should not look like this: Welcome to our website! Most certainly it should not contain all of you keywords just thrown in. I will give you tips on how exactly to do it: Take Out all the Ands Replace them with the “|” character Always Combine Your Keyword When Possible to cut down on the total number of words that are in your title Combining keywords to cut down on the total number of keywords displayed in the title is a great way to boost the strength of each individual keyword, which will have an immediate impact on your ranking.

Add header tags

Next we’ll need to add 1 header tag and place our most important keyword there. The header tag should be as far towards the top of the page as possible. When Google reads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page. So, it’s best to place your header tag on the top left hand or top/middle portion of your page. You can think of an header tag as a title for whatever content you have on your page.These could be possible keywords we should target to begin with. Once we have our list of 3 to 4 keywords, we need to go to Google and check out the competition to see exactly how hard it will be to optimize for the specified keyword.

Add header tags

Next, we’ll need to create an header tag. This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the header tag. The tag should be placed somewhere towards the top half of your webpage.

After we’ve done this, we need to actually create the content for our webpage. When writing the content, try to evenly sprinkle your main keywords throughout the copy. Don’t overdo it though. Try to mention each keyword in a natural way as you are writing, but be sure to include at least one of the keywords per 1-2 paragraphs, depending on how large your page is. Tip: Make sure to mention your main keyword at the very top left and the very bottom right hand side of the webpage. A trick I like to use is to include this in the copyright information line at the bottom of the website. For our example, this would be a good example: © 2005 copyright www.domain.com a weight loss story Notice that it flows and doesn’t really look too strange.

Bolding, italicizing and underlining …

Once we’ve finished writing the copy, we should go through and bold, underline, or italicize some of the keywords only 1 time each, maximum. Only do 1 per keyword or it will hurt you more than it helps.

Properly include image tags …

Next, click on the very top image of your webpage (This is usually your website’s header graphic) and include an image tag using your selected keywords if you’re adding this alt text to your website header graphic. Click on 2 more graphics throughout your webpage and enter your other 2 keywords, plus an extra word like “graphic” or “image”…

Force Google To Read Your Keywords First!

Now, remember I stated above that Google views your webpage from top left, to bottom right? Well, in general they do. But because most websites contain a left hand column which contains all of their navigation links… Google WILL View all of the text in the left hand column Before The Body of the webpage How can you get around this? I’ve come up with a neat little trick that will ensure that Google reads the actual body of your webpage before the left hand column containing your navigational links.

In summary, I really want to point out the fact that, although good onpage optimization is something you’ll really want to do, it is NOT how you make dramatic changes in your search engine ranking!

This is one of the biggest misconceptions in the search engine world. Many believe that by getting your keyword density just right, or by moving your keywords around on the page in just the right places, you’ll really move up in the search engines.

The real trick lies in Offpage optimization whcih we will discuss in later articles.

Taken from Brad Callen’s “How Changing One Single Onpage Optimization Factor Can Boost Your Rankings By Over 350 Positions!”

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