10 Tips for Higher Traffic

Here are 10 marketing tips that you should find very useful.


  1. Include your URL on all stationery, business cards, and literature.

  2. Include your URL in Display Advertising. We don’t recommend
    discontinuing print advertising you’ve found to be effective. But be sure to
    include your URL in any display or classified ads you purchase in trade
    journals, newspapers, etc. Catch readers’ attention with the ad, and then refer
    them to a web site where they can obtain more information or perhaps place an
    order.

  3. Request Reciprocal Links. Find complementary web sites and request a
    reciprocal link to your site (especially to your free service, if you offer
    one). Develop an out-of-the way page where you put links to other sites — so
    you don’t send people out the back door as fast as you bring them in the front
    door.

  4. Issue News Releases. Find newsworthy events (such as the launching of
    your free service), and send news releases to print and web periodicals in your
    industry. You may want to use a web news release service, such as one offered
    by Eric Ward’sURLwire.

  5. Request Links from Business Link Sites. Especially if you offer a
    free service, you can request links from many of the small business linking
    pages on the Web. When you have something free to offer, many doors open to
    you. Surf the Net looking for places that might link to your site. Then e-mail
    the site owner or webmaster with your site name, URL, and a brief 200-word
    description of what you offer there.

  6. Write a Page Title. Write a descriptive title for each page of 5 to 8
    words. Remove as many filler words from the title, such as the, and, etc. This
    page title appears on the web search engines when your page is found. Entice
    surfers to click on the title by making it a bit provocative. Place this at the
    top of the web page between the tags, in this format: DogGear.Net Weekly – Web
    Development And Marketing Newsletter

  7. List Keywords. Prepare a list of 50 to 100 keywords — the kind of
    words that if someone entered one of these words, you’d like him to find your
    site. Make sure that you don’t repeat any word more than three times. Place
    those words at the top of the Web page, between the tags, in a META tag in this
    format:

  8. Write a Page Description. Select the most important 20 keywords, and
    write a careful 200 to 250 character (including spaces) sentence or two. You
    don’t need to repeat any words used in the page title. Keep this readable but
    tight. Eliminate as many filler words as you can, to make room for the
    important words, the keywords which do the actual work for you. Place those
    words at the top of the Web page, between the tags, in a META tag in this
    format:

  9. Install a Signature in your E-Mail Program. Most e-mail programs such
    as Eudora or Netscape allow you to designate a signature to appear at the end
    of each message you send. Limit it to 4 to 5 lines: Company name, address,
    phone number, URL, e-mail address, and a one-phrase description of your unique
    business offerings. Look for examples on e-mail messages sent to you.

  10. Announce a Contest. People like getting something free. If you
    publicize a contest or drawing available on your site, you’ll generate more
    traffic than normal.