If you need more visitors but don't have an advertising budget with five zeros, Then you might want to try some of these marketing tips.

• Linkup Discussion Group is a mailing list for people keen on getting reciprocal links with other sites. You tell the list something about your site and describe the sort of links you are interested in providing. This is a great way to get noticed because links are one of the best advertising methods on the net. To subscribe to LinkUp, send a blank e-mail toListServer@CommerceStreet.comwith the message: Subscribe LinkUp
• You'll have to be pretty good to get a mention in Netscapes What's New, which has people looking through hundreds of new sites and writing reviews.The ScoutReport is similar. It has aform where you can submit your site for consideration.
• Net Announce! Everyone is invited to post articles about information, events, new sites, updates, and announcements, but not every article is published in Net-Announce. To make sure your article is appropriate for Net-Announce, please read theguidelines BEFORE posting if you are not already familiar with NetAnnounce. They also have a the twice-weekly newsletter, and it's also free.
• Net HappeningsThe goal of Net-happenings is to distribute announcements about Internet resources to network users and providers, and especially to the K-12 community. It is meant to be comprehensive, therefore postings number between 40-60 per day, and are available via an E-mail distribution list in individual or digest (cumulative) format. This Internic-sponsored site is a good place to post announcements after your site is well polished.
• The Weekly Bookmark The Weekly Bookmark is a site designed to inform and entertain the Internet community. What's New and Newsworthy on the Web? Find out every week in The Weekly Bookmark newsletter. You'll find reviews of new and informative web sites in over 15 categories. Subscribe or submit your site for publication.
• What's New What's New provides you with all the tools you need to stay current with the break-neck speed of development on the web. You can run a search by category to find the newest web sites featuring content in areas that interest you. You can submit your site for listing in the original directory of the latest and greatest. And, exclusive to What's New, you can subscribe to receive weekly bulletins by e-mail of the new web sites in your interest areas. All free, all from What's New!

Banner Exchange

A banner exchange is a program where web page owners make a banner and trade it with other web sites. They promise to show other peoples banners on their site as long as other people show his/her banner on their site.

There are a lot of different banner exchange programs to choose from, and we've compiled a list of (in our opinion) some of the best ones out there.

Here are the following features about each banner exchange service:

• Name - the name of the company providing the service.
• Ratio - the ratio of impressions you receive for every banner you show on your site (i.e. 2:1 would mean that for every 2 banners you show on your site, 1 of your banners get's shown on someone elses site).
• Banner Size - the height and width (in pixels) of the banner you can submit.
• File Size - the file size (in kilobytes) of the banner you can submit.

Name:LinkExchange
Ratio: 2:1
Banner Size: 468x60
File Size: 9k

Name:Narrow CastMedia
Ratio: 2:1
Banner Size: 410x70
File Size: 12k

Name:SmartClicks
Ratio: 2:1
Banner Size: 468x60
File Size: 10k

Name:BannerExchange
Ratio: 2:1
Banner Size: 400x40
File Size: 7k

Name:LinkConnection
Ratio: 2:1
Banner Size: 400x40
File Size: 7k

Name:Web Linker BannerExchange
Ratio: 2:1
Banner Size: 400x40
File Size: 8k

Name:1-2-FREE
Ratio: 2:1
Banner Size: 400x40
File Size: 15k

Name:BannerSwap
Ratio: 2:1
Banner Size: 400x50
File Size: 8k

Name:Banner Web
Ratio: 2:1
Banner Size: 468x60
File Size: 10k

Name:Banner Express
Ratio: Unlimited Free Credits
Banner Size: 400x50
File Size: 10k

Name:LinkTrader
Ratio: 10:7
Banner Size: 400x50
File Size: 7k

If you do decide to use a banner exchange program, we suggest that you check out LinkExchange or Narrow Cast Media first. LinkExchange has the most members and Narrow Cast Media seems to be the most targeted.

Note: It's tempting to stick as many banners on your page as possible, but don't. Keep it to a maximum of 3 to each page (that's maximum, less is better). The more banner exchange programs you use, the slower your page loads and the less professional your site will look.