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10 Tips for Higher Traffic
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Here are 10 marketing tips that you should find very useful.
- Include your URL on all stationery, business cards, and literature.
- Include your URL in Display Advertising. We don't recommend
discontinuing print advertising you've found to be effective. But be sure to
include your URL in any display or classified ads you purchase in trade
journals, newspapers, etc. Catch readers' attention with the ad, and then refer
them to a web site where they can obtain more information or perhaps place an
order.
- Request Reciprocal Links. Find complementary web sites and request a
reciprocal link to your site (especially to your free service, if you offer
one). Develop an out-of-the way page where you put links to other sites -- so
you don't send people out the back door as fast as you bring them in the front
door.
- Issue News Releases. Find newsworthy events (such as the launching of
your free service), and send news releases to print and web periodicals in your
industry. You may want to use a web news release service, such as one offered
by Eric Ward'sURLwire.
- Request Links from Business Link Sites. Especially if you offer a
free service, you can request links from many of the small business linking
pages on the Web. When you have something free to offer, many doors open to
you. Surf the Net looking for places that might link to your site. Then e-mail
the site owner or webmaster with your site name, URL, and a brief 200-word
description of what you offer there.
- Write a Page Title. Write a descriptive title for each page of 5 to 8
words. Remove as many filler words from the title, such as the, and, etc. This
page title appears on the web search engines when your page is found. Entice
surfers to click on the title by making it a bit provocative. Place this at the
top of the web page between the tags, in this format: DogGear.Net Weekly - Web
Development And Marketing Newsletter
- List Keywords. Prepare a list of 50 to 100 keywords -- the kind of
words that if someone entered one of these words, you'd like him to find your
site. Make sure that you don't repeat any word more than three times. Place
those words at the top of the Web page, between the tags, in a META tag in this
format:
- Write a Page Description. Select the most important 20 keywords, and
write a careful 200 to 250 character (including spaces) sentence or two. You
don't need to repeat any words used in the page title. Keep this readable but
tight. Eliminate as many filler words as you can, to make room for the
important words, the keywords which do the actual work for you. Place those
words at the top of the Web page, between the tags, in a META tag in this
format:
- Install a Signature in your E-Mail Program. Most e-mail programs such
as Eudora or Netscape allow you to designate a signature to appear at the end
of each message you send. Limit it to 4 to 5 lines: Company name, address,
phone number, URL, e-mail address, and a one-phrase description of your unique
business offerings. Look for examples on e-mail messages sent to you.
- Announce a Contest. People like getting something free. If you
publicize a contest or drawing available on your site, you'll generate more
traffic than normal.
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